CBS EAST BAY: East Oakland community leaders launch $100 million neighborhood-improvement initiative

OAKLAND -- It is one of the toughest neighborhoods in East Oakland, but some local residents are aiming to make a huge investment in the area and transform it for future generations.

Selena Wilson's connection with the East Oakland Youth Development Center dates back to her childhood. 

"This is me in the ceramics class. I was about 13," Wilson said as she pointed at an old photo of herself at the center. "So I used to come here after school, and my best friend's mom still has this bowl that I made."

From that formative experience, Wilson's journey took her to Chicago for grad school. But the pull of her roots remained strong. 

Now, as the CEO of the East Oakland Youth Development Center, she's devoted to making a difference in the lives of over 1,000 young people annually in her community. 

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ABC News Bay Area: East Oakland community leaders launch major initiative to invest $100 million into the 40x40

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Destiny Arts Oakland: A Poem Entitled “Rise East”